Shupei Designs makes one-of-a-kind, nature-inspired jewelry using real flowers, plants, and fruits preserved in resin, accented with metal. Founded by Zhuoya, the brand is all about celebrating nature with meaningful, beautiful pieces. As a Freelance Web Designer, I took on the project solo, building the website from scratch and creating the brand design to really bring Shupei Designs' vision to life.

Problem

The main challenge for this project was creating engaging website content that not only shows off the jewelry details but also tells the story of the brand's natural inspiration, giving Shupei Designs a brand value beyond just products. It was important to make sure the design and text really highlight the unique natural elements and craftsmanship to connect with nature-loving audiences. Plus, designing a user-friendly, attractive website was crucial to let users easily explore the brand story and products while keeping things visually appealing and functional.

Goal

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To tackle these challenges, here’s what I focused on:

Write Engaging Content: Create website content that not only highlights the jewelry but also shares the brand’s story, showing Shupei Designs' love for nature and adding real meaning to the brand.
Showcase What Makes It Unique: Make sure the design and words bring out the brand’s natural elements and craftsmanship, making it stand out to nature lovers.
Keep the Site Easy and Beautiful: Design a site that’s simple to navigate and visually appealing, so visitors can easily explore the brand’s story and products while enjoying a smooth experience. </aside>

Tools:

Shopify
Canva

Project Overview

Result

Project Overview

Problem

Goal